Eleanor is a seasoned Corporate Treasurer with 18 years of experience managing multi-million-pound cash flows for UK enterprises. Holding an ACT (Association of Corporate Treasurers) qualification, she excels in working capital optimisation, emergency credit structuring, and treasury protection. She currently serves as a fractional CFO for rapidly scaling B2B agencies.
Eleanor Hughes graduated with honours in Finance from the London School of Economics before qualifying as a certified Corporate Treasurer (AMCT). She spent the first 12 years of her career navigating liquidity crises and capital structuring at major UK retail banks and international investment firms. Her expertise lies in predictive cash flow modelling, scenario planning, and leveraging high-yield corporate bonds to protect surplus capital from inflation. Transitioning to the startup and SME sector, Eleanor now acts as a fractional CFO, implementing automated sweeping rules and robust treasury policies that prevent operational bottlenecks. She is deeply passionate about bridging the funding void caused by 60-day invoice delays, teaching founders how to utilise dynamic discounting and emergency credit lines effectively. Her writing serves as a survival guide for new business owners, breaking down the complex mechanics of corporate war chests, bootstrapping discipline, and burn rate management. Eleanor’s frameworks are widely adopted by UK gig-economy marketplaces and fast-growing agencies seeking bulletproof financial resilience. She consistently anchors her advice in the volatile reality of current Bank of England base rates and market shocks.